I’ll be candid with you. I’m not sure how valuable having a Facebook (FB) page, separate from your own personal page, really is.
I have an author FB page, and I’m pretty good about posting on it, usually once a day, sometimes twice. I have quite a few people who like the page, but very few who interact beyond hitting the “Like” button. The truth is, I’m not sure what else I would expect, but that’s my current reality and why I’m not certain of the value of a separate author FB page. On the other hand, there’s no financial cost and very little time commitment required, so the risk is extremely low. Plus, if the truth be known, it made me feel more like a real writer to have one!
It may very well be that since most of the posts I put on my author FB page also show up on my personal page and a few of the Western FB group pages I discussed in a separate blog post, there is simply a little “Scott” fatigue.
However, I keep it going and see no harm in doing so. Quite a few of the writers I respect have separate author and personal pages, and so in some ways, I’m just following their example. Again, very little risk, so I think it’s worth it.
I have noticed that some of the writers try to keep their writing lives and personal lives separate. I imagine it’s similar to people who do the same in the business world. Call ’em Bob at home, but at work, it’s Robert. I’ve never been good at doing that type of separation, though it’s fair to say I’ve never tried. Candidly, all parts of my life seem to blend and bleed together, and I prefer that. However, that doesn’t mean it’s not a good idea to have a separate name or persona. Many of those who do will use their own name, followed by ‘author” (as I have done), or start with “Author,” followed by their own name.
Another option is to have a nom de plume, a fancy term for a pen name, which simply means the name you use as an author is completely separate from your given name. Quite a few of the people I know in the Western writing world do just that. I’ve asked some of them why, and the answers vary from privacy, to their “real” name doesn’t sound Western enough, to wanting to be able to write different series under different names. One individual even alluded to a past tie to some shady people, saying he preferred no one be able to find him.
I will share with you that I recently published my first children’s book: “Isaac & Iggy.” I’m actually quite proud of it, and though I haven’t started marketing it yet, I did publish it under a separate name — Scotty McGee. It’s a nickname my wife has had for me for over 40 years, and somehow it seemed appropriate for what I hope becomes a series of children’s books.
In the end, I suggest that you do have a separate FB page for your books. Have interesting posts. Avoid the political and controversial. And stay active. As mentioned before, there’s little to no risk and the possibility of a good return on your investment.
I wish you good writing, and if you have a question or something you’d like to share, send me an email at [email protected].
Thank you, enjoy and keep writing!