Credibility and accessibility.
If you’re wondering why you need an Amazon Author Page, those are the two reasons.
Once you’ve finished your book (and you will!) and made it available for sale on Kindle and through Amazon (and you will), this is the next logical and important step. Of course, if you’ve signed with that big publishing house and have a team working for you, they’ll take care of this for you. However, if you’re self-publishing (you can refer back to the earlier blog post on self-publishing), you’ll need to do this yourself.
Start by looking up any book on Amazon. Under the title, you’ll find the author’s name highlighted in blue. Click on it, and it will take you to the Author Page. If I may be so bold, try mine.
You’ll see my name across the top, a picture of me (sorry!), a scrolling listing of all of my books (you can click through to any of them for more information or to purchase) and an “About” section. I take advantage of the blog feature and blog three to four times a week, and those all appear automatically on my page. It’s a great way to keep your name popping up and increases the chances of someone you don’t know saying, “What the heck, I’ll give this book a try.”
Further down on the page, there is another listing of my books, which you can sort in a variety of ways.
There is also a section titled “Customers Also Bought Items By.” This section self-populates (meaning you don’t have to do anything) and should list authors that readers of your book(s) will also enjoy. Eventually, after you sell a few books, you’ll start showing up on that list for other authors, which is one of the ways that you’ll find potential new readers (and buyers) for your book.
If it looks daunting to set this page up, I’m with you! It did to me too. However, and I say this as someone who combines a high level of ignorance and indifference to all things technological, it’s fairly easy to do. Even more importantly, there are as many online articles and YouTube videos on how to set up the page as you care to read and review.
Getting started, which is sometimes the most difficult part (remember that first line?) is actually far simpler than you might imagine. In fact, it’s so simple I was able to do it.
If you go to the URL above, it will take you to Amazon’s Author Central, and from there, they will walk you through the process step by step. And sooner than you think, you’ll have your very own Amazon Author Page. Once you’ve started your page, easy tutorials will allow you to add your biography, photos, blog feeds, events, videos and Twitter feeds. You can update information frequently to keep your page as current as you like, and you can make it as full and vibrant as you like as well.
Keep in mind, the more interesting you make your page, the more interesting the readers who visit will find you, resulting in increased odds of them giving your book a shot.
By the way, while writing this blog post, I took a closer look at my own page and found my biography needed to be updated. Five minutes later? Done!
I wish you good writing, and if you have a question or something you’d like to share, send me an email at [email protected].
Thank you, enjoy and keep writing!