Happy Holidays

Mustang Marketing had its 30th Holiday Party last Thursday. It started off special because everyone, including significant others, was able to join us. I’m not sure that’s happened since the first one, when it was just Randi (my wife) and I.

We have always had a gift exchange — but this year, we changed it up and did a cookie exchange instead. Not just an exchange, but a contest in which everyone was judged on presentation, creativity (how it related directly to the recipient) and, of course, taste. Candidly, I wasn’t convinced that it was a good idea, but thought “what the heck” and went along.

I couldn’t have been more wrong.

First, the cookies themselves were amazing. A huge variety (we all tried one cookie from each of the dozen presentations) and they were as tasty as they were varied.

Second, the presentations were fun. We were able to watch each member of the team stand up in front of everyone and explain who they got, why they prepared what they did, show off the “delivery vehicles,” which were amazingly creative, and then give the cookies to the person they baked them for.

But third, and best of all, was the “creativity” portion of the cookie battle. How personal did you make the cookies? How did it reflect the personality, interests, hobbies and quirks of the person you prepared it for?

And that’s when it hit me. People often talk about how their co-workers are their “second family.” It’s not an uncommon theme. But last night, I watched that play out in real life, in real time, with real people. It was obvious from each of the presentations how much the presenter cared about the other person, how much thought was put into the entire process and how much the people who work at Mustang care about each other.

As the founder and father of the company, I couldn’t have asked for anything more, or anything more special. It was a special night with special people and an amazing gift.