Unicorn and Rainbow Goals

November 18, 2015
When I begin working with a new client, I always start by asking, “what are your business goals?” Often, the responses are vague: “make more money,” “happy employees,” “give 100 percent to our clients” or my personal favorite, “think outside the box.” These are what I call unicorn and rainbow goals. They sound nice, but mean nothing and they are interchangeable between both companies and individuals. Asking clients to make their goals legitimate and relevant means asking them to establish a timetable and to make the goals quantifiable. This creates measurable goals and, as a result, valuable goals. Once this is done, it is easy to begin backing up and seeing what their specific needs are. So, I invite you to ask yourself:
  • What are your business goals?
  • What is the timetable to achieve the goal?
  • What are the measurable results related to your goal?
  • What are the three-macro steps necessary to take to achieve your goal?
  • What are the micro steps necessary to achieve the first of the three-macro steps?
  • What can you do today to take a step toward achieving your first macro goal?