Purple, really?

February 8, 2016
If you know Mustang Marketing, you know our color is purple. It always has been and I guess it always will be. While I’ve grown to love it, I actually never wanted our color to be purple. I never liked the color. So, one might ask, how did purple come to be so closely associated with Mustang? It’s simple, really, and a tale that any husband can understand. On the night, my wife, Randi, and I decided to start the company, and our first employee and creative director, Bill Rink (you can read more about Bill here) agreed to design our first logo. That night, we spent a couple of hours discussing the logo. Should it be traditional in an effort to look older and stronger than we were? Or should it be more modern and edgy to show that we were forward thinking, leading the way with ’80s inspired, cutting-edge design techniques and philosophies? Or, should it be more simple and understated, reflecting our new — and, as of yet, undefined — beginnings? And then, of course, we discussed colors. My favorites at the time were blue and green (currently, my favorite color is orange). Bill talked about adding in some red or gold, and we talked at length about the impact the colors would make in the overall look and feel. Really, it was different than what our design team does today. Bill went out to his car and grabbed a Pantone Matching System (PMS) book, which was a collection of color chips similar to what you might find today in the Home Depot paint section. We pored over them, noting our likes and dislikes. At some point, I mentioned to Bill that the only color we had looked at, and realized I didn’t like, was purple. I just wasn’t a big fan, so we could eliminate purple from consideration, as either a primary or secondary color. As we were saying our good-byes that night, my wife, Randi, who had stayed out of the logo discussion the entire evening, casually mentioned to Bill as she was hugging him that purple was her favorite color. The rest, as they say, is history — a particularly “purple-y” history, but history nonetheless.